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Business
Cover of Start with Why
November 03, 2022
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Start with Why

by Simon Sinek

How Great Leaders Inspire Everyone to Take Action - Understanding the power of purpose and the Golden Circle framework.

Key Insights

  • People don't buy what you do, they buy why you do it
  • The Golden Circle: Why, How, What framework for communication
  • Great leaders inspire action by starting with purpose

Personal Reflection

Powerful framework for understanding motivation and leadership. The Golden Circle concept has influenced how I approach communication and decision-making.